Digital song marketing, according to Jay Frank

Jay Frank

Jay Frank

Jay Frank, one of the forward thought leaders on streaming music, marketing with data and new business models, shared his perspectives during a March 25 lecture entitled “Hit Songs for the Digital Era.” Free and open to the public, the talk was in the Mass Comm Building and sponsored by the Department of Recording Industry.

Hack Your Hit coverFrank is the owner and CEO of DigSin, a new singles-focused music company that allows subscribing fans to obtain music for free. DigSin signs new artists to deals that leverage new platforms, social networks and analytics that expose music to a wider audience and build popularity outside of traditional methods.

Frank is the author of Futurehit.DNA, a No. 1 Songwriting book on Amazon and a curriculum staple at a number of colleges and universities. The book explores how digital technology has changed the way people discover music and examines what an artist needs to make his or her song more hit-worthy in the digital age. Frank also authored Hack Your Hit, a how-to guide for musicians filled with free and cheap marketing tips.

Prior to forming DigSin, Frank was the senior vice president of music strategy for the CMT network. Under Frank’s leadership, CMT music video ratings reached all-time highs, thanks to an aggressive multi-platform promotional strategy. He was also vice president of music programming and label relations for Yahoo! Music, responsible for all the company’s music programming and instrumental in the exponential growth of Yahoo’s audience, bringing in approximately 25 million people a month.  TLE

FutureHit DNA

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