Oct. 8: All you wanted to know about Bonnaroo

Rick Farman

Rick Farman

In an unprecedented opportunity for students, faculty and the Murfreesboro community, the College of Mass Communication will host Bonnaroo co-founders Ashley Capps and Rick Farman and the festival’s entire management team for a discussion about the business of one of music’s largest and most popular events – the Bonnaroo Music and Arts Festival in nearby Manchester.

“Bonnaroo: The Making of a Music Festival” is set Wednesday, Oct. 8, from 10 a.m. to 4 p.m. in the Parliamentary Room, Room 201, of MTSU’s Student Union. The seminar is free and open to the public (schedule below).

The sessions will offer business, music and communication students never-before access to the team responsible for all aspects of the internationally acclaimed festival – from its business model, planning, marketing and media to its community spirit, volunteerism, music and programming.

“It’s an extraordinary opportunity for a college of media and music to host a group of professionals so adept at both,” said Ken Paulson, Mass Comm dean. “Bonnaroo is one of the most successful music festivals in the world, and the entire organization has been generous with its time and talent.”

Ashley Capps

Ashley Capps

“MTSU is an important neighbor and a valuable state resource,” said Rick Farman, festival partner. “It’s exciting to have the opportunity to share our unique story with students who can benefit from both our successes and our challenges.” Echoed partner Ashley Capps: “These students are the next generation of event producers, musicians, marketers and industry professionals. It’s gratifying to know we can help them advance their education and, ultimately, their careers.”

The four-day festival launched in 2002 with little traditional advertising and sold out its 70,000 tickets in 11 days. Since then, organizers have continued to expand both its entertainment offerings and its 700-acre site to grow into an event that Rolling Stone magazine has called one of the “50 moments that changed the history of rock ‘n’ roll.”

Its list of performers over the years looks like an audiophile’s iTunes playlist. Artists ranging from James Brown to Skrillex, Loretta Lynn to Janelle Monáe and Buffalo Springfield to Macklemore & Ryan Lewis have taken Bonnaroo’s multiple stages, drawing crowds that reached more than 90,000 by the 2014 event.

Mass Comm teamed up with Bonnaroo leaders earlier this year in an ongoing partnership that brought the festival officials to campus in April for question-and-answer sessions with students and then put MTSU students behind the scenes at Bonnaroo in June for multimedia news coverage.

This Oct. 8 public symposium also is part of that partnership, Paulson said.

“It’s simply unprecedented for the full management team of a world-class music festival to take a full day to engage and educate the next generation of music and media professionals,” the dean said. “This is going to be a remarkable exploration of the hard work and creativity behind a singular entertainment event.”

To get a preview of the Oct. 8 event via to a video of a conversation between Paulson and Bonnaroo co-founders Capps and Farman click here.

Thank you to MTSU News & Media Relations

Bonnaroo Seminar Schedule







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Categories: Events, News, Partnerships

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