Social media pervasiveness subject of Rushkoff lecture

Douglas Rushkoff

Douglas Rushkoff

Media theorist Douglas Rushkoff will tackle the subject of social media’s pervasiveness in our culture on Monday, April 6, at 7 p.m.

His lecture, entitled “Don’t Sell Your Friends: How Social Media Became Social Programming,” is scheduled in Room 221 of MTSU’s McWherter Learning Resources Center.

Rushkoff is the author of “Present Shock: When Everything Happens Now” as well as a dozen other bestselling books on media, technology and culture. He’s known for coining terms and concepts including “viral media,” “digital native” and “social currency” and is a professor of media theory and digital economics at City University of New York, Queens College.

In both his books and lectures, Rushkoff frequently explores the themes of how to make media interactive and how to help people — especially children— effectively analyze and question the media they consume.

Rushkoff earned his doctorate in new media and digital culture from Utrecht University with a dissertation on “Monopoly Moneys: The Media Environment of Corporatism and the Player’s Way Out.” He received his undergraduate degree magna cum laude from Princeton University and earned a Master of Fine Arts degree in directing from California Institute of the Arts.

Rushkoff book coverHis credentials also include a post-graduate fellowship from The American Film Institute, a Fulbright award to lecture on narrative in New Zealand and a Director’s Grant from the Academy of Motion Picture Arts and Sciences.

Rushkoff’s visit is sponsored by the MTSU Distinguished Lecture Fund, the John Seigenthaler Chair of Excellence in First Amendment Studies, the Tom T. Hall Writers Series, MTSU’s College of Mass Communication and College of Liberal Arts, and the MTSU Department of Electronic Media Communication.



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