Alumna Petrey makes Forbes 30 Under 30 Music Class

Featuring heavyweight artists like Fetty Wap, The Wknd, Demi Levato and Selena Gomez, Forbes’s 30 Under 30 Music Class Of 2016 also happens to list a 2007 MTSU Recording Industry graduate: Cassandra Petrey, a 29-year old entrepreneur from Kentucky.
Petrey is the co-founder of Crowd Surf, a digital marketing agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. She got her start during the Backstreet Boys’ original pop reign in the ’90s. Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway, but as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support.

“There just wasn’t a higher-level job that revolved around connecting artists with their fans,” Petrey said.

In 2007, at the age of 21 and still a college student at MTSU, she co-founded Crowd Surf. Today, her company boasts a 35-person team with four offices and a roster of accounts with a combined 800 million followers. The company manages social profiles for Britney Spears, the Black Eyed Peas, Steven Tyler and other notable artists.

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Forbes cover

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