Gloria Green (second from left) and Beverly Keel (right) pictured with faculty from the Communication University of China in Beijing.
Beverly Keel, chair of the Department of Recording Industry, and Gloria Green, Recording Industry assistant professor, participated in the fourth annual Music Industry Forum conference held in Beijing, China on Nov. 3-4.
Conference poster for the fourth annual Music Industry Forum in Beijing, China.
Both presented to a group of music business students enrolled in an industry program at the Communication University of China (CUC). Keel taught about the Changes in Music Publicity while Green taught on the Talent Agent’s Role in Live Entertainment. The Chinese university invited both women to lecture in Beijing after a group of CUC students visited MTSU in July 2017, when Keel and Green taught multiple classes.
During the forum, the 2017 China Industry Report was released, proposing big data logic and strategy and making a forward-looking prediction about the whole music industry in China. The government, along with industry associations, elites of the field and domestic and overseas music industry education institutions, took part in the forum to discuss topics focused on frontier research and dynamics of the industry. The forum also examined music industry trends and strategies by establishing a high-level, professional and international platform to promote the development of the Chinese music industry.
The Music Industry Forum is under the guidance of the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, hosted by CUC and jointly presented by the Music Industry Promotion Committee, School of Music and Recording Arts, Faculty of Art and CUC. The forum also collaborates with the China Music Industry Base and the Chinese Association of Music Communication.
To learn more about MTSU’s Department of Recording industry, please click here.
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