College alumna Carla Moore
Carla Moore, College of Media and Entertainment alumna and vice president of Sales Strategy and Education for Home Box Office (HBO) in New York, recently authored a book entitled “Crash! Leading Through the Wreckage: Using Personal Power to Transform Your Leadership.”
Crash! is part self-help, part autobiographical, following Moore’s personal journey in becoming a triathlete and pursuing her dream at the most successful cable television network in the world.
Moore’s career with HBO began 20 years ago as an entry‐level sales trainer. In 2014, she became the VP of Talent Acquisition, driving innovative talent management strategies to support the growing need for a more digitally adept, multicultural, multigenerational workforce at HBO. She’s now leading the charge to redefine the company’s brand training narrative, discover new sales approach strategies and develop specialized sales training curriculum and continuous education programs for sales brand ambassadors.
The cornerstone of Moore’s career at HBO has been in Domestic Network Distribution, with her most recent DND role leading a sales and marketing team serving 3.7 million HBO and Cinemax subscribers representing $400 million in annual revenues. Her team helped bring next generation products to market, identified new revenue prospects and created opportunities to leverage HBO content across multiple platforms to drive subscriber growth.
Prior to joining HBO, Carla managed customer service operations for Comcast and Sprint Communications. She is an active member in the media industry and a graduate of two leading industry programs: CTAM U at Harvard Business School and NAMIC Executive Leadership Program at Darden School of Business at University of Virginia. Carla sits on several industry and civic organization boards. She received her MBA from Keller Graduate School of Management in Chicago.
She is also a leadership author, transformation speaker and certified professional coach.
Crash! is now available for purchase at Amazon by clicking here.
The Leading Edge 
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