Advertising campaigns class wins national challenge

Congratulations to Dr. Tricia Farwell’s spring campaigns class for earning top honors in the 2013 EdVentures Collegiate Energy Challenge sponsored by America’s Natural Gas Alliance.

Tricia Farwell

Farwell

The Collegiate Energy Challenge is a nationwide contest allowing college students to create an integrated marketing campaign that helps educate and engage younger generations about the natural gas industry and its benefits.

Farwell’s students executed a campaign centered around the theme of “Natural Solutions ” and focused on job creation and the environmental benefits of natural gas to their campus community.

Participating students hosted a campus event featuring a natural gas vehicle, natural gas trivia and a concert called the “Naturally Bright Music Festival,” targeting students who frequent the Nashville music scene. For their efforts, MTSU students earned a $5,000 donation from ANGA to their school. TLE

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Categories: Faculty, News, Students

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